How to build your small business keyword list
Every small business should have a list of about 10-20 keywords with phrases that are related to their business that they can use as an easy reference to copy and paste without wasting any time. Here are some tips.
One of the keys to having an efficient online reputation management strategy is having a set of company keywords to use both in your search engine optimization across your different web properties and also as part of your monitoring strategy.
Every small business should have a list of about 10-20 keywords with phrases are related to their business that they can use as an easy reference to copy and paste without wasting any time.
Here are some tips on how to generate your small businessís company keywords list:
Names:
- Your Business Name e.g. Sam's Tuition Center
- Your Personal Name e.g. Sam Matthew Hanes
- Your Employees Names e.g. Sarah C. Bailey
Local Search Keywords: This involves adding a town/city/state location to your keywords
- Business Name - this helps to differentiate your business if you have different branches across a state or the country e.g. Sam's Tuition Center Cambridge Ohio
- Product Name - e.g. Dansko Shoes in Charlotte
- Services e.g. Lasik Surgery San Diego
- Niche e.g. Jewelry shops in New York
Additional resources
One of the best ways to get additional keywords is to use the Google Keyword Tool and the Google Suggest Tool.
Google Keyword tool - 1. Sign in with your Gmail account to get more variety of results. 2. Then type in your keywords choose the exact match phrase option and make sure the country setting is set to the United States.
The number of searches for your keywords will appear and underneath them will be related keywords. Look at the related keywords and see which keywords have a larger search volume. This will help you know which keywords should take priority in your list. For example, if you run a daycare center and your keyword 'daycare in Atlanta' had 500 searches per month and one of the related keywords that came up was 'daycare center Atlanta' which has 890 searches per month, then the latter keyword would be the best choice to use in your list.
Google Suggest Tool - using Google's search engine, type in your keywords and as you enter each character Google will start suggesting words to you based on popular search queries. Take note of search terms that Google Suggests to you and use them as part of your list. So that your results are not skewed with your own search patterns make sure to use the in-private or incognito browsing option. You can turn this on in your tools menu.
Other Google Tools:
Use the Structured Data Testing Tool to check that Google can correctly parse your structured data markup and display it in search results. | |
Not sure how to start with adding structured data markup to your HTML? Try this point-and-click tool. | |
| Test My Site | Improve your mobile site to boost your business. |
| Google Trends | Explore what the world is searching for |
Validate the structured data contents of an HTML email using Email Markup Tester. |
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